“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr
3rd Sector Labs
JUNE 17, 2014
Too many variables and inconsistencies across nonprofits to address expenses on an industry level, but arriving at a net value is a good idea for nonprofits when they are segmenting donors and trying to determine which group is more valuable to the organization. QUESTION: Where can I get benchmarks for retention by sector?
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