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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Develop a process for collecting, tracking, and analyzing data.

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

tracks data such as click-through rates, geographic locations, etc. Google Grants: Google gives nonprofits $10K in-kind grants for their AdWords program. Check out Robin Reed’s great tips for managing an AdWords grant. Bonus – for every click generated, FreeCause will donate money to your nonprofit. Bonus points!

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Technology is all about the Eyeballs

NTEN

Take Google's AdWords grant program for instance. Anyone who has spent time in AdWords knows it takes time to learn what a Quality Score means and even more time to find the right keyword that is well targeted but yet drives enough traffic to be worthwhile. Google AdWords grant for driving web traffic.

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Best Tips to Rock your Online Presence

Care2

Do Online Advertising: Test 10-15 new Google AdWords: Test ad and landing page copy, targeting, keywords, and other ad settings using your nonprofit’s Google Grant. Test different approaches to incentivize sign up to your email list and key calls-to-action and see what generates the most responses.

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The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Have you experimented with Google AdWords? What tips do you have for optimizing your Google Grant?

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The same goes for advocacy. Q: Does this account for inflation?

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The same goes for advocacy. Q: Does this account for inflation?