“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr
3rd Sector Labs
JUNE 17, 2014
And executive leadership is left thinking that the campaign was a failure, that your tactics did not work well. There is a law of diminishing returns, where additional contacts are going to cause you to lose money on that donor’s giving. The rest of the advice was a mix of actions to take during and after the appeal.
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