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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Every action and interaction that your staff make inside the LinkedIn community helps increase your nonprofit’s brand credibility and exposure. Over the decade that followed, most groups became overrun with spam and tech glitches, and as a result, LinkedIn Groups almost became obsolete. LinkedIn Profiles. Keep that in mind!

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Ten Useful Examples of the Real-Time Web in Action

NTEN

They are like broad, topical, personalized blogsearch with good spam control. There would be no reason for Google to poll websites for changes over and over again. YourVersion and LazyFeed are two real-time discovery services that unearth blog posts, web pages and other resources about topics of interest to users.

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Why Segmentation Is So Important in Email Marketing

NetWits

It will also help to prevent people from marking you as Spam. Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. Behavior – again, this is observable and traceable, and is based upon prior actions and not intentions or preferences.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Sharing conversation starters, polls, or even quizzes on social media can inspire lots of engagement. Your donors constantly receive messaging aimed at getting them to buy a product or take an action. Can you remember the last time you got a phone call that wasn’t spam? Encouraging conversations. Entertaining your supporters.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Was my spam score low? As an email marketer, it’s your job to know the words that service providers are flagging as spam. A sudden drop in open rates could indicate your email was flagged as spam by one or multiple ISP’s. Are my volunteers willing to complete this action? All asks are not created equal. Now, you wait.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

Organizations can get comfortable with implementing one channel and expand to other channels as part of their maturity of practice model. Capacity building that takes an incremental approach and is a balance of strategy and action leads to capacity building that sticks. During the Webinar, I polled the group’s general approach.

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