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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

4 Straightforward SEO Strategies for Nonprofits 1) Image optimization Images tell your nonprofit’s story and evoke emotion. When a search engine crawls your site, it sees words and code—not the image. You can tell Google or whomever what the image is about, which in turn will help your content get found.

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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. A purpose-driven company stands for and takes action on something bigger than its products and services. This post was originally published on 7/28/2019 and updated on 8/5/2022.

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5 Tips to Make Your Website Get Better Search Rankings

Tech Soup

A search engine doesn't know that "high-quality, evidence-based early childhood literacy interventions" are the same thing as "helping children learn to read." Load keywords in all the important places — page titles, meta descriptions, and headlines. Image / Alexis Wilke / CC BY-SA. spanhidden.

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44 Ways to Build Trust and Gain Donors Online

Tech Soup

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. But I can give you a list of actions to pick from, and you can take it from there. Website Actions. Watch a video.

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Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising

Connection Cafe

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Ensure that the primary call to action is the only one that matters on the donation form. Don’t distract them! Want to maximize donor acquisition?

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22 Email Ledes That Always Work!!

M+R

But there’s no future here for my children.” Person] is a person whose story I am going to tell you now A powerful way to communicate authenticity is to tell a true story about a real person and provide real details about the way your reader’s action will have an impact. Rip from the headlines The news is urgent, tangible, and real.

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Transform Your Donation Landing Pages for Year-End Giving

NonProfit Hub

Give Me One Single, Focused Call to Action. Keep my focus on the task at hand with a clear call to action. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Below the first paragraph is the call-to-action restated as an opportunity to respond.