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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context. Ensuring compliance For nonprofits engaged in political or issue-based advertising, these ad libraries provide a way to ensure their ads comply with platform policies and disclosure requirements.

Library 104
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4 Easy ways to recruit for your virtual lobby day

EveryAction

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email is also a great way to engage anyone who can’t make it to your lobby day.

Virtual 163
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Healthcare Ad Awards Winners Announced

Forum One

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. For the second year in a row, Forum One developed a brand-aligned design that was both easy to read and inviting.

Award 71
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Kick-Start Your Major Gifts Program in 5 Easy Steps

Neon CRM

That is, 80% of the desired actions are completed by 20% of the audience. Step #2: Set Your Fundraising Goal(s) Benchmark your success by setting goals for your major gifts program. In almost every industry, the 80/20 rule applies to nearly all aspects of a business. Starting a capital campaign or annual fund program?

Gift 52
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Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Study: Nonprofits Score an "F" in Online Fundraising Scorecard

Care2

63% offered no action opportunities on their thank you page or emails. Save your press releases for the media, and your “talking points” for policy makers. These two audiences are connected to your nonprofit very differently and therefore should receive different appeals that match their level of engagement.

Studies 78
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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights.