Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Devon summarized the data in the above presentation. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Can’t wait to get your hands on the data? Online fundraising grew 20% in 2011. Online Advocacy. Social Media.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

Facebook 76

Facebook Metrics Ratio Rate 76

Connection Cafe

OCTOBER 12, 2011

Thanks to everyone who was able to make it to the session I presented with my colleague Robyn Mendez, Let’s Get Nerdy – Taking a Data-Driven Approach to Event Strategy. In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy.

Benchmark 29

Benchmark Baltimore Texas Convio 29

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. This gives us (and you) a more comparable metric. So, how did these various question formats impact responses/results?

Ratio 85

Ratio Report Technology Roles 85

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. The culling, organizing, and assessment of your event data is where the real work happens, and where the real insights emerge.

Marketing 55

Marketing Tips Online Analysis 55