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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real? Where to go from here.

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[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

Website: www.nwf.org. Traffic (how many people are actually coming to our website). I use a combination of Postrank analytics, Topsy, Addthis and many other tools to calculate the interaction portion, and the other two are simple to find through website analytics and social site updates like Nutshellmail or Facebook’s Insights.

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Great reads from around the web on June 13th

Amy Sample Ward

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Website: www.nature.org. For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. Direct mail and e-newsletters are still the leaders. a mobile website, texting, mobile Apps, text-to-give, etc.? Name: Amy Ganderson.

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Event Engagement: 5 Strategies for Nonprofits

DNL OmniMedia

You can send them free merchandise through the mail or connect them with virtual networking opportunities to help them feel more connected to your organization. A silent auction allows guests to bid on valuable items using pieces of paper, or more recently, online auction websites. Create a wider-reaching marketing strategy.

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How Do You Measure Up? [Benchmarks Webinar]

Care2

At Blackbaud, Dennis has managed the Strategic Services Practice, comprised of consultants in Business Analytics, Design & Information Architecture, Deployment Services and Agency Services. Since joining Care2 in 2011, Ashley has strategized with many nonprofits on the most effective way to engage with Care2''s members.

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Innogive Conference: Panel Integrated Mobile/Social Strategy for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I’m at the Innogive 2011 Conference today. Geoff Livingston recommended that in addition nonprofits look at their web site analytics, google analytics for example can tell the percentage of referral traffic. Text Poll App from MobileCause. The focus is on Mobile Giving.