Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. Matt is the recipient of the 2011 Edelman Chicago “Eddy” Award for Innovation.

Measure 96

Measure Impact Chicago Metrics 96

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

(KD Paine and I will be collaborating on a project in the coming months). The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics.

Measure 115

Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.” I also use specific metrics on the channel to guide me.

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need sentiment analysis? Not Data Driven.”

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.”

Measure 97

Measure Policy Social Media Green 97