Nonprofit Tech for Good
JANUARY 12, 2010
Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,
Nonprofit Tech for Good
MARCH 24, 2010
For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.
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Nonprofit Tech for Good
NOVEMBER 28, 2011
At the time, nonprofits were primarily only using Myspace and YouTube. The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Compile stats to share with executive staff. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA.
Nonprofit Tech for Good
OCTOBER 22, 2009
Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. If your not getting this ROI, then you are not using the sites correctly and it’s time to get training. from working on the weekends.
Nonprofit Tech for Good
DECEMBER 30, 2009
7) Is your nonprofit monitoring your Website stats to see how much traffic is coming from Facebook, Twitter, MySpace, LinkedIn Groups, etc.? [ [link] ]. 9% MySpace. Related Posts: Tags: ROI (Return on Investment). [ [link] ]. 28% 2,501-5,000. 22% 501-2,500. 19% Less than 500. 16% 5,001-10,000. 5% 10,001-25,000.
Care2
MAY 28, 2011
The stats may suprise you. MySpace : 1.19% of the US population is on MySpace. While these stats are not terrible (in particular Facebooks and Youtube’s) it does demonstrate that the world does not revolve around social media for millions of people in the United States. Guess how much of the U.S. Is It Worth It?
Nonprofit Tech for Good
JUNE 13, 2013
It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. There is also a science to social and mobile media.
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