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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. Tips for Implementing Blackbaud Fundraising Software. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back. How do we know this?

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See What’s Out There » Blog Archive » Join the Video Bandwagon

See3

He then shows some stats from comScore : * Over 133 million Americans watched online video in July — or 74% of US internet users. So while we don’t yet have all the metrics we need to show that video will actually improve/increase fundraising online, we know that this is the content people are gravitating towards.

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Reflections from Networked Nonprofit Workshop for 300 People

Beth's Blog: How Nonprofits Can Use Social Media

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. Hashtag Stats. I’ve using the technique to deliver conversational keynotes at conferences.

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Frank Barry, Guest Post: 4 Keys to Building a Successful Nonprofit Web Site

Beth's Blog: How Nonprofits Can Use Social Media

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. 8 Great tips and the resources to educate you on each of them. Plan on spending some time on this and blow your boss away next time you bring her your web stats and action plan! How Thick is Your Head and How Long is Your Tail?

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

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Online Fundraising Site: How To Create A High-Performing Fundraising Website

CauseVox

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. It’s easy to get bogged down by stats so make it relatable by designating an individual as the focal point and adding a personal, heartfelt narrative. 5) Fundraising Metrics. Not sure where to start? Impact Created.