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Facebook Metrics Nonprofits Need to Know

Care2

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

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7th Annual Nonprofit Technology Staffing & Investments Report: A Closer Look (Staffing Levels)

NTEN

In the NTEN community, the concept of "IT Staff" has been more fluid and inclusive, but we also know that many nonprofit professionals who have information technology responsibilities are either not given formal "information technology" titles, or don''t self-identify as "IT Staff" -- and often both cases are true for an individual.

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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites. Sometimes benchmarking studies can be more rigorous and survey an entire field.

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Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar

Beth's Blog: How Nonprofits Can Use Social Media

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. What's common to both is the use of metrics to measure results. Where do you look for standard metrics? I think it is wrong to think about metrics first.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Can’t wait!

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Twitter Is 2nd After Google in Referrals To My Blog, But They Stay Longer.

Beth's Blog: How Nonprofits Can Use Social Media

" Complaints and Celebrations: Holly Ross at NTEN described what she listens for when she puts her listening ears on for Twitter - this includes listening to people's complaints and celebrations. She later wrote more about this in a expanded post on the NTEN blog. " He goes on to describe how the noise ratio is constructed.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. 2013 eNonprofit Benchmark Study by NTEN and M+R. When looking at test results, make sure you achieved statistical significance.

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