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Are Memes Really Just Slacktivism?

Care2

New memes get started everyday. Remember the FB meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. Here’s the original meme: “Right girls let’s have some fun.

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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Contrary to experts’ popular belief, using TikTok, memes, or trendy slang is not required to earn Gen Z’s confidence.

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professionals

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Upworthy Type Headlines: To Like or Dislike?

Care2

And what does this trend mean for nonprofits? Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization. The startup is constantly experimenting and testing to see what headlines and messaging works best with their target audiences.

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The Impact of Your Donation: Laura Baum, 14NTC Scholarship Recipient, Shares

NTEN

I enjoyed learning about new trends in the field of nonprofit tech and felt that I left with some concrete tools to use to enhance the work of my organization. Some concrete examples that I’ve applied to my work have resulted in better use of memes, better use of calls to action (embedded in social media), and better ad testing.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

With old class photos, you can leverage memes like “ Throw Back Thursday , like in this example from Reshet Ramah , a network of alumni from across the globe. Make up your own nostalgia meme. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni.

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How Nonprofits can Use Analytics with Advocacy

Connection Cafe

And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online. A Twitter trending hashtag or viral video can put a topic on the media agenda, creating a spiral of attention that spreads your message far beyond its traditional audience.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. According to the Global Trends in Giving Report , 32% of online donors gave through Facebook Charitable Giving Tools in 2020. either way, Facebook organic reach is estimated to be an abysmal 2%.

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