Required Opted Out Field Sync Changes Coming to Pardot
Cloud 4 Good
OCTOBER 6, 2022
This will mean that Pardot and Salesforce will have a completely different accounting of who has opted out of receiving emails from your organization, which could impact your GDPR and CAN-SPAM compliance. In Pardot, map the Opted Out field to the new Salesforce field created. Select “Use Pardot’s value” for sync behavior.
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