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Bridge Conference: Social Media ROI: Mapping Metrics to Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Bridge Conference Slides View more presentations from kanter. Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI.

ROI 78
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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

My slides covered the tools and apps for the back stage side of energizing your community. Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Community Mapping.

Tools 162
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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105
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Crowdsourcing: Community vs Crowd

Amy Sample Ward

Here are some of my thoughts going into the conversation and slides if you prefer engaging that way: Crowdsourcing for Social Change. Here’s 5 key steps to mapping your work towards metrics: Problem : Be as specific as possible, focus on the problems you will be addressing directly (not just changing the world).

Community 207
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. 2) A/B Testing Not sure what subject line to go with?

Marketing 205
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Measuring Engagement and Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67
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Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

See the slide deck below and notes from the panelists: WomenWhoTech: Tools Galore. But, if you have a good percentage of your constinuents who are early adopters and tech savvy, it’s a great place to be. Google’s Mapping tools include: Google Earth. Google Maps & MyMaps. Google Maps API.

Tools 100