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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Emotional stories of beneficiaries. But if you tell a story that makes viewers feel afraid or sad, expect more comments than shares. Think about a story that your nonprofit can tell about one of your beneficiaries. Now consider all of the different ways you could tell that story, including narrative voice, structure and imagery.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

This sounds so obvious, but not planning ahead is easily one of the most frequent mistakes I see organizations making. Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. Share impact stories.

professionals

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How to structure your nonprofit social media plan

Get Fully Funded

Creating a nonprofit social media plan sounds like such a daunting task, doesn’t it? Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans. Our friends at Epic Outreach do a GREAT job of telling their story on Facebook using photos and video. JUST for fun!

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22 Email Ledes That Always Work!!

M+R

That catchy alliteration makes him sound like a comic book character, like Clark Kent or Lois Lane, Peter Parker or Bruce Banner. Focus on one sense at a time Conjure a specific time and place by focusing on ONE sense — sight, sound, smell, taste — and draw the reader in with an evocative physical description. Still reading?

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

A creative fundraiser can make any of these items sound attractive to the donor. A set of screensavers and background images. Hint: It’s the XYY Soup Kitchen.” Shoutouts to donors on images and cover pictures. Text or attractively designed images on Twitter, Linkedin, TikTok, Instagram, Facebook, Reddit, Clubhouse, etc.

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Navigation by Recommendation: Lessons Learned from a Little Experiment

Museum 2.0

This was reflected again in a great encounter I had at the Walter's Art Museum later in the weekend, when a silver-haired, well-coiffed lady (the perfect image of a traditional museum goer) told me "I get so annoyed by how quiet museums are. When I visit, I want to talk to people, strangers, about what I'm seeing."

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Blueprint Book Club Part 1: How Do You Create a Future-Thinking History Museum?

Museum 2.0

Blueprint is the story of a group of people who tried to create a Dutch Museum of National History (INNL). The gallery and building descriptions make the museum sound like an early-2000s multi-media production in the model of the International Spy Museum, the Newseum, or any number of Gallagher & Associates or Ralph Applebaum creations.

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