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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

They walk through how to use your logo, your brand colors, typefaces, and often include other assets of your design library. You will want to be sure you have a typeface that works nicely as a headline and another for body text. 5) Design Library. You also want to include any style decisions.

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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. Sometimes a wake-up call isn’t a bad thing.

Culture 221
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3 SEO Strategies To Increase Your Nonprofit’s Online Reach

TechImpact

Image courtesy of Vudu Marketing. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. These crawling bots index websites, further categorizing them in an immense internet library. Have other tips you’d like to share? Keywords are important.

Online 268
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Direct mail built the conservative movement. Can influencers beat it?

M+R

As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. You never know who has anti-vaccine videos buried in their content libraries. Receptive and swayable audiences are becoming harder and harder to reach.

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Highlights from the Salesforce.org Nonprofit Summit

Saleforce Nonprofit

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . If you missed the event or would like to revisit the highlights, check out our on-demand content and resource library. Watch On Demand. About the Author.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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5 Tips for Getting Media Pickup for Your Fundraising Campaign

Tech Soup

But working with the media is tricky, especially if you don't have a dedicated marketing or press relations person on staff. " It might sound harsh, but it will challenge you to come up with a click-worthy subject/headline and an introduction that will draw a journalist in. Find a News- or Viral-Worthy Angle.