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Is climate change action the new face of natural disaster relief?

Candid

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. Awareness of the critical relationship between climate change and natural disasters and that to address one means engaging with both is a crucial test for the sector. That is no longer the case.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Blue and green are cool, calming colors that work great for outdoorsy, environmental nonprofits.

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Include images of people. Conduct A/B testing. A/B testing is the process of creating two different versions of a marketing campaign (in this instance, a web page) to determine which version is more compelling for your audience. Include images of people. Images of faces tend to be much more engaging than those without.

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The PREP Method of Design: Start with the Right Questions to Appeal to the Right Audience

NTEN

Refer to the scientists : There have been many website eye movement tests that analyze what attracts a viewer’s eye and where the most valuable real estate on a page is. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more.

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[VIDEO] The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

I’m wearing my Bloomerang green today. I’ve tested it. Test, test, test. Test everything in your email. Test every link in your donation form. Test every link on your path to your donation form on your website. Test your subject lines. Do some split A/B testing.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

Guest Post Written By: Victoria Greene. Guest Post: Victoria Greene is a branding consultant and freelance writer. You don’t just have to send newsletters, or witty headlines to get your message across. Within the AdEspresso you can: A/B test ad groups and campaigns. Downloading transparent images.

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10 Design Tips for Awesome Nonprofit Online Presentations

Nonprofit Tech for Good

Use a variety of approaches — some slides with text only, some with a balance of images and words, some with a dominant image, and use divider slides, where appropriate, to break up the presentation. Use your headline to explain what the data reveals and what you want your viewers to know. Pacing is important for engagement.

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