Get Fully Funded
SEPTEMBER 17, 2023
When a donor clicks that Donate button and makes a gift, what’s the very next thing they experience? Thank you for your support.” …plus the standard default language. Thank you so much for your generous gift. For extra sizzle, add a video of your mission in action to show donors what their gift will make possible.
Get Fully Funded
APRIL 9, 2023
If you inspire people, you’ll get a gift. Gregory Ciotti wrote about the 5 most persuasive words in the English language and how “certain power words hold more sway over our decision making process than others.” Your words matter when you’re trying to get people to donate. If you bore people or confuse them, you won’t.
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CauseVox
AUGUST 11, 2022
To help you break down your overall fundraising goal into more approachable pieces, you can create donation tiers (sometimes called a gift range chart or gift table). The purpose of this chart is to help you see how many gifts at each level you will need to hit your goal. You’ll want 3-5 prospective donors for each gift level.
Get Fully Funded
NOVEMBER 14, 2022
hint: it’s very helpful if you can make your “character” a specific person/animal or small group of people/animals that you can attach names to). Use Normal Language in Your Story A long, drawn-out, flat story with a bunch of numbers and statistics and jargon is not a good way to convey your message and your needs.
DNL OmniMedia
JULY 14, 2021
Call-to-action language . Tip: Remember not to overwhelm your website with call-to-action language to the point where it feels too “in-your-face.” Hint: Need more help? Provide a recurring gift option. Embed matching gift database into your site. Avoid asking for another gift right off the bat.
BoardAssist
MAY 10, 2016
Across the board, nonprofits retain only 1 in 5 new donors, usually because of an abysmal post-gift experience for the donor. Look at Giving Tuesday’s results: Blackbaud reported that 17% of gifts it processed came from mobile devices. Sticking to the basics: solid direct mail, great website, and major gifts.
Nonprofit Tech for Good
DECEMBER 14, 2022
But if you are using their language or really innovative elements, you should credit them. Hint: It’s the XYY Soup Kitchen.” Thank them on the anniversary of their gift, directly tying it to a win or impact. Use warm values-based language and feelings into your messaging. Consult with an attorney if you plan to do this.
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