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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

How much the event raised that year. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Including last year’s gift amount.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Focus on participation – Judge success by number of donors versus just total dollars raised. Creativity matters only if it sells.

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Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. That would have been the end of the story, except the University of Maryland Cancer Center that produced the half marathon worked with the owner to tell Dozer’s story and gain priceless publicity for the event.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Thus, for 2013, please: 1) Ask for a raise. That said, 70 percent of nonprofit staff positions in the United States are held by females who many say aren’t so good at asking for raises. Even if it is only a small raise, this is the year that all nonprofit social media managers (female and male) should ask for a raise.

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Jocelyn Harmon: People, Words, Technology & Truth: How I Have Fun, Do Good

Have Fun - Do Good

As Vice President of Sales and Marketing for Network for Good , she is privileged to lead the team to help over 5,000 nonprofits raise more friends and funds online. Jocelyn is also a recognized blogger and speaker on online marketing and fundraising. You can follow Jocelyn on Twitter at @jocelynharmon. “I

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Online Fundraising Ideas: Nonprofit Fundraising During COVID-19

Whole Whale

Coronavirus (COVID-19) has forced the nonprofit fundraising world into the digital-only space almost immediately. While some organizations have had the capacity and savviness to hop onto this trend early, others are still trying to figure out where to start with online fundraising. Though we can’t promise $39 million).

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