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Are Memes Really Just Slacktivism?

Care2

New memes get started everyday. Remember the FB meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. Here’s the original meme: “Right girls let’s have some fun.

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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Here are the top takeaways.

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New on SSIR: Are we addicted to Slacktivism?

Amy Sample Ward

According to ABC news : According to the trend-tracking website Know Your Meme , the cartoon fad started with Facebook users in Greece and Cyprus in mid-November. I also started noticing that of my friends on facebook, it was a pretty even spread between people that worked in the nonprofit sector and those that didn’t.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

I identified a trend forming with social networking, and set up our very first profile. We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. MySpace, back when it was cool. Listen first.

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Upworthy Type Headlines: To Like or Dislike?

Care2

And what does this trend mean for nonprofits? Should your organization adopt a similar model and share popular memes and videos with your audience on Facebook to generate more engagement? However, memes and videos should not be your only source of content. These numbers are still quite respectable.

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

When a question about the color of a dress went viral, several nonprofits joined the conversation to help their messages spread along the viral wave. Did these nonprofits use a sophisticated communications tactic, or did they just jump on a vapid bandwagon? Meme Me Up, Scotty. Memes travel within all age groups.

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Social Media Police: The Nonprofit Edition

Connection Cafe

The following article originally appeared in The NonProfit Times Live from bbcon newsletter. Have fun doing it. Whether it’s creating a meme or a hashtag-centered campaign, engagement thrives on fun. To subscribe to a future newsletter, visit [link]. Putting QR codes on a billboard isn’t a good idea. So, don’t do it.