Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Growing your community of supporters is the only measure that matters.
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