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Facebook Metrics Nonprofits Need to Know

Care2

The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000. Opting out – Unlike your email list subscribers, Facebook page users can opt out of receiving your posts in their news feed while still being counted as “likes.&#

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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How Should Funders Evaluate Charities?

Care2

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Organizations also fear being penalized by some of the ratings services.

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Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Care2

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Bounce rate.

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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Never miss a post by subscribing to frogloops RSS feed.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

These platforms make their revenues from advertising, giving them no incentive to show your post to thousands of feeds unless you pay for it. Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Click Through Rate (CTR). Email Opt-In Rate. Cost Per Impression (CPM).

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Nonprofit Transparency Best Practices: Building Donor & Public Trust

Whole Whale

We see those feel-good stories about amazing fundraisers on our feeds: “Viral Irish GoFundMe Raises Millions for the Navajo Nation In Act of Generosity That Bridges Historical Debt of Gratitude ”. We’ll walk through the benefits of charity ratings, then delve into how to present your IRS Form 990 (for U.S.-registered Charity Ratings.

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