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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

For example, in addition to their primary donation page , Feeding America also has an additional donation page just for monthly giving : It’s also worth noting that the “Donate” button on Feeding America’s website functions as a pop-down to “ Give Today ” or “ Give Monthly.”

Practice 363
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The Nonprofit Administration Dilemma: How Much Should You Spend on Fundraising?

Get Fully Funded

When you track your nonprofit administration spending, you will have several categories feeding into what is considered overhead, including management, general, and fundraising. What About Ratings on Sites Like Charity Navigator? These star ratings can be accessed quickly online and may deter donors from giving.

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Social Media Analytics: The Basics

NonProfit Hub

This doesn’t necessarily mean the person actually took the time to read it, but an impression confirms that it did, in fact, show up on their feed. Engagement rate is the ratio of total impressions versus total engagements. The most important statistic you should examine is your engagement rate. Engagement. Post times.

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Facebook Metrics Nonprofits Need to Know

Care2

The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000. Opting out – Unlike your email list subscribers, Facebook page users can opt out of receiving your posts in their news feed while still being counted as “likes.&#

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10 Year End Fundraising Mistakes to Avoid

Get Fully Funded

You know, the kind where you get mind-blowing results like higher than average email open rates, more donations than ever on Giving Tuesday, and surprise donation after surprise donation the last week of the year. Consistency will help people remember your message and your cause, which will increase your response rate and your revenue.

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How Should Funders Evaluate Charities?

Care2

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Organizations also fear being penalized by some of the ratings services.

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Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Care2

It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Some basic KPI's that would be useful to most nonprofit websites: Visitor-to-donor conversion ratio. Bounce rate. Abandonment rate. Never miss a post by subscribing to frogloop's RSS feed.