Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 21, 2014
And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend. Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI).
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