Hot Takes: Giving Tuesday 2023
M+R
DECEMBER 1, 2023
Anecdotally, we’re seeing softer fundraising numbers over SMS with TONS of fundraising texts going straight to spam, accelerating a recent trend. There was more investment in upper funnel channels than last year — channels like connected TV and podcast ads. The people who showed up, gave more. SMS — time for a new approach?
Let's personalize your content