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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 3) Understand Facebook Ad objectives.

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Facebook Donor Retargeting Updates for Nonprofits

Whole Whale

It’s not often that social media giants like Facebook launch updates that directly benefit nonprofits. In October 2021, Facebook announced that nonprofits will now be able to create custom audiences of users who have either donated to the organization’s Facebook Page directly or have created a Facebook Fundraiser in support of that nonprofit.

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Podcast Recap: Dana Snyder (& Cause Camp Speaker Reveal!)

NonProfit Hub

Check out our conversation with Dana Snyder of Positive Equation on our podcast! Dana Snyder, the brilliant mind behind the major nonprofit movement Movember, joined us for a chat on the Hubcast podcast. Some big names came up in this podcast. It’s sure to be as full of inspiration and takeaways as this podcast was.

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Using Facebook Challenges to Engage Supporters

Top Nonprofits

The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Introduction to Facebook Challenges. Facebook Challenges are time-bound virtual peer-to-peer fundraising campaigns that take place entirely through the social network. How to Host a Challenge.

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Force Multiplier Podcast Episode 4: Housing Stability

Saleforce Nonprofit

And while the issue of stable housing isn’t unique to the Bay Area, as a region that’s home to global companies like Levi’s, Facebook, Uber, Apple, and yes, Salesforce, it offers a stark example of just how pervasive the problem is. Listen to episode #4 of the Force Multiplier podcast. Did you miss our recap of episodes #1, #2, and #3?

Podcast 106
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The iOS14 Update and Facebook Ads

Whole Whale

Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt: Source: Apple. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data.

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14 Ways to Grow Podcast Downloads (in 2020)

Whole Whale

If you are reading this it means you have probably started your podcast and begun to measure podcast downloads. We have been in the podcast game with our nonprofit focused podcast – Using the Whole Whale for over 5 years. Each email can now act as a mini plug for the podcast. Be a guest on another podcast.

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