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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Videos with Mobile In Mind. Since the vast majority of social media consumption is done on mobile devices, mobile-friendly video formats like square and vertical are a must.

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The power of social media for Hurricane Sandy

ASU Lodestar Center

The two companies we worked with were A Family Storage, which is a self-storage company, and Cool Box Portable Storage, which is a mobile storage company similar to PODS. Any donations that were dropped off at A Family Storage would then be moved in a Cool Box container up to Hurricane Sandy relief centers. Like this article?

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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Videos have to be formatted to stand out on mobile. Over 80% of Facebook’s users are checking out the app on mobile. The non-profit saw a huge difference in results, with the square video receiving 2x more views and 3x more shares than the landscape version, largely due to mobile traffic. However, storytelling isn’t enough.

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Saving the World One Tech Innovation at a Time

Tech Soup

Imagine a hurricane bearing down on an isolated village. The report also highlights the deep impact of technology in a wide range of other issue areas, from agriculture to education to the environment. Before the hurricane hit, residents could receive location-targeted SMS messages directing them to evacuate. Image: Sonny M.

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Crowdsourcing Events: The Citizen Gulf Project

NTEN

The project, a national day of action to benefit gulf coast fishing families, has three calls to action to mobilize citizens: Vote in the Pepsi Refresh campaign Donate to support the families Attend OR HOLD an event That's right. You can attend OR HOLD an event of your own.

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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

Another direct content example is that of the number of websites that emerged post-Hurricane Katrina. Reports of violence and of peace efforts could be placed via the web or mobile phone. Several websites were set up to help family members find out information about each other in the chaos. Thousands of reports were placed via SMS.

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