Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%
Connection Cafe
APRIL 3, 2014
I used to take it so personally if someone didn’t respond to an email, phone call, or appeal (that I wrote a personal note on!). Now, I have no qualms about sending 50-70 emails per week, making phone calls, or writing personal notes that may go straight to the trash. Sound like you? Not asking for a second gift unless asked.
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