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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

But as we kick off 2023 and look back at what worked well in 2022, an excellent tool for evaluating donor retention is to look at the donors that gave last year but unfortunately not this year (LYBUNT) and work on engaging them with new opportunities to give. Average Donor Lifespan x Average Donation = Donor Lifetime Value.

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Donor Fatigue | It’s Not Your Donors, it’s YOU

Pamela Grow

Articles with headlines like The Reality of Donor Fatigue and Strategies to Overcome It. Why do we present our donors with tough-to-navigate donation pages? I see crap like this every day. On LinkedIn. In my inbox. Or Give Your Supporters A Break. Usually from platforms marketing to nonprofits. And it pisses me off. Truth bomb.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. per click.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Subject Line: Your subject line determines if your email gets opened or not. You’ll want to spend as much time on your subject line as you do on the content. Engagement?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Having monthly giving programs with regular donation reminders.

Lesson 59
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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday is an opportunity for people to give back to their communities by donating money, volunteering their time, or advocating for causes that they believe in. GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Click here to see a larger version of this graph.

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Mission Possible: How Technology and Automation Propel Nonprofits

The Modern Nonprofit

It can point out patterns like when they donate, how much they usually give or what kind of causes they prefer, helping you design targeted and personalized fundraising appeals. You reach a point where Excel is no longer sufficient – you need something more powerful, more flexible, and more intuitive.