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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Writing, and sending, your nonprofit’s email newsletter takes creativity, precision strategy, and even a little finesse. Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting.

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September Communications RoundTable : A Social Media Sharing Fest

NTEN

We also discussed the importance of creating not just a contest for fans, but an entire strategy around that contest, reinforced on your website and via email. The solution that came out of the group was to check out the Twitter search function ( [link] ), and to try using different combinations. Thanks to everyone who came.

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It's Your Content -- Take Control of It!

NTEN

User generated content, regardless if you like it or not, is now part of your content strategy. What if they become viral or even SPAM? . As you spread the word through all of these different channels, it's critical your content is well written, concise and consistent. And with that, comes the responsibility to manage it.

Content 44
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5 Steps to Finding the Ideal Email Service Provider

NTEN

But here’s the challenge: despite the centrality of bulk email outreach in nonprofit communications strategies, most organizations don’t do the required due diligence to find the right email service provider (ESP) to send out their emails, or use the selected tool -- when they do find it -- for all its worth.

Service 59
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A Conversation with Michael Gilbert on Nonprofit Blogging

Beth's Blog: How Nonprofits Can Use Social Media

In 1998, I was teaching web strategy workshops in which I described a number of strategies for failure on the web. Obviously, I support all three of these blogging strategies and I think that together they represent a resurgence of a community based form of organizing, whether in support of social service or social change.

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Fourteen Ways to Improve Your Open Rate

NTEN

Even if your organization is focused on a single issue like, say, rescued Pomeranians, various cross-sections of your constituents will respond differently to your messaging – in spite of their shared interest in your mission. Sometimes just the subject line is different, sometimes the entire message changes; it depends on the segment.

Rate 92
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25 Ways to Increase Your Organization's Communication Capacity

NTEN

We recommend you: clarify your strategy, invest in automation, and get everyone participating. Clarify Your Strategy. If you have already done the strategy work, now is a good time to make sure you have shared it with everyone (not just the communications department). How do you do that? Define Your Audience. Cross post.