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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. .

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Are we building the Candid tools you need? 

Candid

Before we write product requirements, design interfaces, or build software, we go to our users to understand how they do their work, what their goals are, and what obstacles are standing in their way. It is critical to have a clear understanding of all phases of their work to create an effective solution.

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Nonprofit Web Design Process Part 5: Visual Design

Connection Cafe

Note: This is the tenth in a series of posts about the Nonprofit Web Design Process. The visual design details the final look and feel of the website. Purposes for the Visual Design phase include: Agreeing on a creative vision and personality for the web presence. Methodology. Deliverables. What’s Next.

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6 Website Elements to Include to Drive Year-Round Donations

Greater Giving

The nonprofit fundraising calendar tends to go through phases of ups and downs. Remember, the most effective nonprofit websites prioritize donors’ preferences and motivations in their design and structure. Use A/B testing to determine which images are most effective for engaging visitors. A compelling “why.”. Let’s dive in!

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

Why This Fundraising App Made Our List The Bloomerang app is designed to support donor management from wherever you are. Qgiv — Top Fundraising App for In-Person Giving Qgiv’s Virtual Terminal is a fundraising app specifically designed to help fundraisers record and accept donations on the go. The first is designed for event attendees.

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Nonprofit Web Design Process Part 3: Content Strategy

Connection Cafe

Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Quote from Kristina Halvorson) It’s an essential step in the Web Design process that’s often overlooked or skimped upon.

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Nonprofit Web Design Process Part 2e: Personas

Connection Cafe

Note: This is the sixth in a series of posts about the Nonprofit Web Design Process. When they’re based on solid user research, personas can be great tools for helping your design team and internal stakeholders truly understand your audiences. Usability Tests. Visual Design. Solution Design. Methodology.

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