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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

This database will reveal your customers’ traits, preferences, buying patterns, and more, helping you develop donor-driven engagement strategies. Creating training documents and video tutorials. Adjust your digital marketing strategy according to the responses you receive to make clients feel valued and drive better results.

Map 52
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Top 10 Spreadsheet Secrets From A Nonprofit Data Nerd

Beth's Blog: How Nonprofits Can Use Social Media

I created Excel for Evaluation , a series of more than 25 video tutorials with real examples from nonprofits, to share my favorite techniques with nonprofit leaders like you. Tweet questions to me at @annkemery , comment on Excel for Evaluation to request tutorials, or email me to request in-person training.

Data 139
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

5) Lead Nurturing Not every future donor who enters your database is ready to give right away. Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. And a raft of tutorials and walkthroughs can help you get started. Which email copy is best?

Marketing 205
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Does Playing Video Games Make You Smarter about Google AdWords Campaigns? Yes!

Beth's Blog: How Nonprofits Can Use Social Media

Being over the legal age limit for these devices, I needed a tutorial.). So, when I discovered that Marc during a OneWorld conference call that he has been implementing keyword advertising for a couple years, I called him up to get a tutorial. You need to take a reiterative approach - look at the results and evaluate and improve.

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Links Roundup - April 1-10

Michael Stein's Non-profit Technology Blog

On the Office on the Web front - here's the first creditable database offering I've seen so far: Lazybase lets you create tables, link them, share them, and view them in a variety of ways, including on maps and graphs. I've set up an evaluation site for my office to play with; seems like all the tools you need for a tidy little intranet.

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Software to Grow Your Nonprofit

Tech Soup

Customizable tabbed pages show general employee information, emergency contacts, wages, performance evaluations, notes, and associated documents — all of which can be customized by administrators. Pro 2012 (admin fee: $35) links donor databases and contact history to calendars, tasks, project summaries, and appointment schedules.

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Building the Business Case and Proving the ROI of Your Extensibility Project

sgEngage

And it saves the database manager time in creating reports. Each night, an automated flow looks for new gifts, evaluates the language preference of the donor, and adds a gift attribute indicating the language to be used for the acknowledgment letter. Sends an email notification to the fundraiser. Creates an action record for follow-up.

ROI 94