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Phonathons: The Fundraiser’s Ultimate Guide & 15+ Top Tips

Double the Donation

One thing that phonathons have historically struggled with has been identifying donors who may be eligible for a matching gift from their employer?—and So how do you optimize matching gifts in your phonathons? Create a standardized script. Train callers on matching gifts. Include matching gifts in call scripts.

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10 Simple Strategies for a Successful Year-End Giving Campaign

Get Fully Funded

Your organization has the inside track on how to help people or animals in a meaningful way. For donors who want their money to be used in ways that change lives, a gift to your organization is the right year-end move. Work from a script so everyone is comfortable making these calls, asking for donations. Dial for dollars.

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Raising Awareness of Matching Gifts

Connection Cafe

One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Many donors don’t know about matching gifts, while others may think if they make a gift, the recipient institution is responsible for seeking the match amount from their employer.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Williams suggests classifying donors by tiers, rather than by “major” or “minor” gifts. “The major gift classification created these unintended consequences of certain people feeling like they were the uber-in group and other people feeling like they were the less-than outgroup,” she said. Thank you’s. Peer to peer.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Williams suggests classifying donors by tiers, rather than by “major” or “minor” gifts. The major gift classification created these unintended consequences of certain people feeling like they were the uber-in group and other people feeling like they were the less-than outgroup,” she said. Thank you’s. Peer to peer.

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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

They can’t be expected to keep track of their giving status–especially if you’re on a fiscal year and they think in calendar years. . Sort them according to dollar range so you can prioritize contacts with the largest donations. I like to call first-time donors who made an above-average first-time gift. or “ You did it!

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44 Ways to Turn Your Supporters into Fundraising Superstars

NetWits

50 gift card for $5,000 raised). Supply sample fundraising emails, Facebook posts, tweets, phone scripts, thank you notes, approved logos, etc. Tell them how to approach their business contacts. Contacting a vendor or customer is different from asking their neighbor for support. Provide samples of everything.

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