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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

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Good, Better, Best: How to Become a Tech-Powered Nonprofit

sgEngage

Meeting such high expectations for transparency and ROI requires a lot of time and resources from staff, but the right technology can help your organization operate more efficiently and responsibly, allowing you to focus on your mission and grow your impact. Nonprofits must earn their trust.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Show her the stats. Tell your boss that.

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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. With these benefits, it’s easy to understand the significant return-on-investment (ROI) that nonprofits experience with this solution. Work with a tech consultant to set up the solution. How do we know this?

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See What’s Out There » Blog Archive » Join the Video Bandwagon

See3

The latest nonprofit consultant/professional talking about video was Tom Belford from The Agitator blog. He then shows some stats from comScore : * Over 133 million Americans watched online video in July — or 74% of US internet users. We worked with Alia when she was at Donordigital on videos with Amnesty International.

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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" “Of course, things got a lot worse in the fourth quarter, so these trends might not hold up.”

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Frank Barry, Guest Post: 4 Keys to Building a Successful Nonprofit Web Site

Beth's Blog: How Nonprofits Can Use Social Media

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Plan on spending some time on this and blow your boss away next time you bring her your web stats and action plan! For real meat check out some of the below posts by Avinash Kaushik – this dude will make you drool over the possibilities!

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