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Marketing for Every Moment of the Student Engagement Lifecycle

Connection Cafe

They’re looking for an institution that catches their eye, so your technique for becoming their first choice needs to have a fresh, new spin each year. Nearly 2/3 of teens use social media to inform their college decision. While mail is expensive and old-school, it has earned its continued place in your admissions strategy.

Student 25
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Co-Creating Exhibits with Teens and Volunteers: The Importance of Criteria

Museum 2.0

This summer, I worked with the Chabot Space & Science Center on a design institute in which eleven teens from their Galaxy Explorers program designed media pieces for an upcoming Smithsonian exhibition on black holes. There was no initial design, no graphics, and no idea of where the teen' work would fit into an overall structure.

Teen 20
professionals

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

When a question about the color of a dress went viral, several nonprofits joined the conversation to help their messages spread along the viral wave. It's a valid technique to make your messages much more relevant, useful, and timely — qualities that can increase the number of people who read and share what you have to say.

Meme 36
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Designing Talkback Platforms for Different Dialogic Goals

Museum 2.0

If someone asked you that question, how would you answer? Answers will differ depending on who's asking, but they are also influenced by the designed environment in which questions are asked. If someone asks you a question on Twitter, you can only respond with 140 characters. "Where were you last night?"

Design 31
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The Participatory Museum, Five Years Later

Museum 2.0

Across the museum field, the questions about visitor participation have gone from "what?" Every time we encourage a volunteer to launch her own collections research, or empower teens to launch their own program series, or invite new partners into our projects, we invite them to participate. and "why?" to "how?".

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How Different Types of Museums Approach Participation

Museum 2.0

Recently, I was giving a presentation about participatory techniques at an art museum, when a staff member raised her hand and asked, "Did you have to look really hard to find examples from art museums? I was surprised by her question. Aren't art museums less open to participation than other kinds of museums?"

Museum 29
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Groundswell Book Club Part 1: Listening

Museum 2.0

This is a long post focused on strategic uses of listening rather than specific techniques. For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques. is a more powerful question than “What do you think?”

Museum 20