ASU Lodestar Center

MARCH 4, 2011

We welcome your comments and feedback. Consider the following: On the same day in the fall of 2007, two contradictory newspaper headlines accompanied high profile, front-page articles in both the East Valley Tribune and the Arizona Republic. The headline in the East Valley Tribune was, "More Arizona public schools are excelling."

Research 40

Research Arts Arizona Data 40

See3

DECEMBER 12, 2007

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Because email… what’s the technical term?… … sucks.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

JANUARY 15, 2009

Headlines should be short. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

See3

AUGUST 9, 2007

Seeing the headlines, “ Johnson & Johnson Sues Red Cross Over Symbol &# it is easy to say look at the big bad corporation going after the poor nonprofit. Share and Enjoy: 3 Comments comment Michael Hoffman Seth Godin agrees with me. They have been totally fine with it being used by the American Red Cross, until now.

Nevada 40

Nevada License Companies Product 40

Care2

MARCH 4, 2009

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Also try and use headlines, par"you" or "your" where possible. Receive monthly updates 12 Comments | by Share Article in Misc. Reader Comments (12) Great list, Allyson.

Social Media 38

Social Media Content Practice Web 38

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Colman Thanks for your comments, Kira & Jonathon. Email me (Justin at care2team.com) if youd like to help beta test it.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Colman Thanks for your comments, Kira & Jonathon. Email me (Justin at care2team.com) if youd like to help beta test it.

Social Network 74

Social Network ROI Social Media Network 74