ASU Lodestar Center

MARCH 4, 2011

We welcome your comments and feedback. Consider the following: On the same day in the fall of 2007, two contradictory newspaper headlines accompanied high profile, front-page articles in both the East Valley Tribune and the Arizona Republic. The headline in the East Valley Tribune was, "More Arizona public schools are excelling."

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Research Arts Arizona Data 40

See3

DECEMBER 12, 2007

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman DEC 12, 2007 Why you need social media marketing.

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Social Media Somalia Myspace Marketing 40

See3

AUGUST 9, 2007

Seeing the headlines, “ Johnson & Johnson Sues Red Cross Over Symbol &# it is easy to say look at the big bad corporation going after the poor nonprofit. Share and Enjoy: 3 Comments comment Michael Hoffman Seth Godin agrees with me. They have been totally fine with it being used by the American Red Cross, until now.

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Care2

JANUARY 15, 2009

Headlines should be short. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

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Newsletter Social Media Advocacy Tips 51

Care2

MARCH 4, 2009

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Also try and use headlines, par"you" or "your" where possible. Receive monthly updates 12 Comments | by Share Article in Misc. Reader Comments (12) Great list, Allyson.

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Social Media Content Practice Web 38

Care2

JULY 26, 2007

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Colman Thanks for your comments, Kira & Jonathon. July 31, 2007 | Jonathon D.

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Colman Thanks for your comments, Kira & Jonathon. July 31, 2007 | Jonathon D.

Social Network 74

Social Network ROI Social Media Network 74