.orgSource
APRIL 1, 2024
You can build more collaborative teams. Scan the Landscape Internal collaboration is important, but it is only the beginning. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers. Martech changes overnight.
M+R
JUNE 5, 2023
Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Can influencers beat it?
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.orgSource
AUGUST 28, 2023
Influencers are not necessarily thought leaders. Industry events—Monitor the headline speakers and their audiences. So, this exercise is also a marketing tool. Evaluate Expertise Who exactly are the members of your new brain trust and where will you find them? First, let’s make this distinction. You are looking for experts.
sgEngage
JANUARY 26, 2024
A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 23, 2013
Brian Gardner defines social proof as “the positive influence created when people find out others are doing something – now, suddenly, everyone else wants to do that something too.”. Partner With Well-Known Organizations, Brands & Influencers. Tap Into the Power of Social Proof. How can your organization apply this?
Museum 2.0
OCTOBER 30, 2013
Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." I eagerly read about a new social psychology research study in which whites, Asians, and Latinos engaged in a simple collaborative activity--making a music video together.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 1, 2005
I set them up with a nice looking site, ancillary services like a traffic monitor, email-subscribe service, RSS feeds and explanation, syndicated headlines from elsewhere, etc. Wikis are great for collaborative document development and knowledge sharing. Then I train them how to blog well, to the best of my ability.
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