3 Key Elements of a Lapsed Donor Letter
Neon CRM
MAY 16, 2024
Next, if your CRM allows it, create smaller lists based on details around their history with you. Good: “Since you’ve donated to the Chicago Food Bank in the past, I wanted to send you this letter to thank you for your past gift and to share a little about how your donation made a difference. That group is your lapsed donor segment.
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