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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

However, take time to identify well-known key stakeholders and brand advocates who have an influence in your community, like your CEO, local celebrities, and those impacted by your mission. Share their why. Keep it Short and Sweet.

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You Kids Stay Outta The Spam Folder

Connection Cafe

But as users of any email marketing tool can tell, sometimes constituents will mark your messages as spam anyway. You may have heard the expression "Spam is in the eye of the beholder." In the interests of staying out of the spam folder, here are some tips: Problem 1 - long lag time between paper signature collection and welcome email.

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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

Despite this, your organization should absolutely celebrate both days with your donors rather than choosing one or the other! While you don’t want to spam your supporters, it’s important to keep your organization top of mind when everyone is in the giving spirit.

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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

It will trigger questions in the recipient’s mind like “Do I believe this email is urgent and deserving of my immediate attention?” When the donor opened the email, it explained that the school was celebrating Curl Up With A Good Book Day, a day devoted to reading and writing. and “Do I want to know what’s inside?”. Pose a question.

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Are Online Vote-for-Me Contests A Good Idea?

Beth's Blog: How Nonprofits Can Use Social Media

Her main objection to "vote me contests" is that it pits one amazing cause against another, perpetuating the scarcity mentality that lives in the hope of a pot of gold. She also feels that contests have too much of a myopic focus on channeling dollars or click actions rather than engaging people's hearts and minds and souls. .

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Lessons Learned From A Twitterthon

Beth's Blog: How Nonprofits Can Use Social Media

Aim for somewhere between “gutter” and “Are you out of your mind?” I thought I’d tweeted about it so much that Twitter was going to suspend my account for spamming—yet many of my followers didn’t even know about it. From @JonSwanson : “Celebrate what happened; it’s a huge deal.”. The best piece of advice? Jon is right.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

For example, if you notice he’s an enthusiastic door-knocker on canvassing days but doesn’t even open your phone banking sign up emails, keep those habits in mind for future volunteer asks. And don’t forget to k eep location and travel considerations in mind when sending out calls for volunteers!

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