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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

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It will trigger questions in the recipient’s mind like “Do I believe this email is urgent and deserving of my immediate attention?” Urgent: Teens need your help to start college on time . When the donor opened the email, it explained that the school was celebrating Curl Up With A Good Book Day, a day devoted to reading and writing.

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Are Online Vote-for-Me Contests A Good Idea?

Beth's Blog: How Nonprofits Can Use Social Media

Her main objection to "vote me contests" is that it pits one amazing cause against another, perpetuating the scarcity mentality that lives in the hope of a pot of gold. She also feels that contests have too much of a myopic focus on channeling dollars or click actions rather than engaging people's hearts and minds and souls. .

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