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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

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New to TechSoup: Bloomerang Online Donor Management Software

Tech Soup

Without any prior donor management experience, you can use Bloomerang to foster higher-value donor relationships through increased donor engagement and donor retention. Its tools let you generate dynamic reports, emails, and direct mail communications. Keep Track of Your Donor Retention. Manage Your Mailings.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Put a human face on the cause through case studies, testimonials, and videos. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign.

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Top Nonprofit Blogs to Bookmark Today

The Modern Nonprofit

In this blog, you’ll learn about: Annual Giving, Donor Retention, Major & Legacy Gifts, Online Fundraising, Boards & Leadership, Content Marketing, Social Engagement , Strategy & Management, and Culture & Values. Clairification . THE AGITATOR / DONOR VOICE.

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Nonprofit Fundraising: How to Run an Effective Campaign

Qgiv

When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. Direct mail.

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Want to improve your fundraising results? Fire on all cylinders!

Care2

According to the study, it’s challenging to retain donors online, particularly if you don’t have a direct mail program in place. “Robust direct mail programs drive up the retention and long-term value of new donors acquired online.

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Hidden TechSoup Product Donation Gems for Faith-Based Organizations

Tech Soup

You can see how this works at the case study: How the ACCO Used Crowdfunding to Help Kids with Cancer. Find a case study here on how Kilbride Hospice is using it. Another useful feature of this service is its direct mail management. The admin fee for this service is $20.

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