New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said. At the American Cancer Society, whittling and paring down email lists is practically a spring-cleaning ritual. “We
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