Raise More By Avoiding “One Size Fits All” Email Appeals
NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Analyze the stats of previous emails. Maybe a hat or pair of gloves? It usually doesn’t work out so well. When making a hard ask.
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