Raise More By Avoiding “One Size Fits All” Email Appeals
NetWits
NOVEMBER 29, 2011
2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Including last year’s gift amount. Analyze the stats of previous emails. How much the event raised that year.
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