From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
The terms “LYBUNT” and “SYBUNT” are often used to segment communications to donors that have given before but not within the current calendar/fiscal year. How you SHOULD NOT communicate with lapsed donors Stop sending reinstatement and member renewal mailings to lapsed donors on auto-pilot. Do donors realize they’ve lapsed?
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