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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . Did you know the average nonprofit email open rate for nonprofits is 25%? Tip 2: Send online and offline appeals. Spend some time crafting your subject line.

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Direct mail is the most popular year-end giving marketing method. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Develop a communications calendar for October, November, and December for each segment of your donors with key dates for each touchpoint.

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Why Segmentation Is So Important in Email Marketing

NetWits

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. Using segmentation can drastically improve your response rates, increase the value of your communications for the recipient, help reduce unsubscribes, and prevent list fatigue. Basic Rules of Segmentation.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

However, learning to properly market online and offline is an important opportunity for organizations. Did retargeted ads see more conversions than direct mail solicitors? Create a content calendar. A content calendar provides an in-depth look at your upcoming content, including when and where you will push it live.

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End-of-Year Campaign Planning: 6 Things to Get Done in September

Connection Cafe

Have you peeked at your calendar today? Then, analyze newsletter links to identify which topics get higher click-through rates. Analyze what’s worked offline that hasn’t been tried online. Setup time with your annual fund manager to review successful past direct mail campaigns. Book planning meetings.

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5 Easy ways to end up in a budget hole

Connection Cafe

It's now almost the exception to the rule that someone actually lives on a calendar year. And that's just version 1, scenario 1, baseline growth rate, pilot affiliate roll up. You are planning to do testing in direct mail and didn't account for the cost. Considering throwing in a calendar with that label package you mail?

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Volunteers of America: Getting Results

Connection Cafe

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. How’d they do it?

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