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BACK TO SCHOOL Webinar Series

M+R

A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way. Spoiler alert: we’ll be talking influencers, creative testing, Scout Quest, and more.] And everyone knows what happens when you make an assumption.

Test 52
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Audience & Message Research: free webinar on August 16

M+R

A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way. Spoiler alert: we’ll be talking influencers, creative testing, Scout Quest, and more.] And everyone knows what happens when you make an assumption.

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Narrative Change Strategy

Forum One

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Stories are based on commonly held beliefs about people, institutions, and society. It allows us to communicate with others and build connections.

Change 46
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Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

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Confessions from a Donor: I Didn’t Donate for 10 Years, but Now I’m a Sustainer.

Connection Cafe

Even though I get my news every morning from the great Morning Editions hosts, Steve Inskeep, Renee Montagne and David Greene and spend my days listening to This American Life, Wait Wait Don’t Tell Me and TED Radio hour, it’s never really crossed my mind to donate. Who has the time to surf though 400 channels? What do you think?

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Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Get to know the alternative and “emerging” news outlets and most influential bloggers (known as “influencers”) in your area. The piece had started life as an announcement style press release that we rewrote to convert paragraphs about people into quotes by them. Social media channels are essential tools for extending your reach.

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“I just don’t get that generation.”

Connection Cafe

Today, Jordan Viator, our super communications manager for all things interactive, fun and digital was featured in The New York Times about using Foursquare to broadcast to her friends where she is during SXSW Interactive. What are their preferred channels for engagement? What are the most appropriate channels for fundraising?