Remove Brain Remove Content Remove Metrics Remove Model
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10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Perhaps it’s content that’s missing the mark. This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Is technology tying your audience in knots? Maybe stale programming is stopping the love?

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Great reads from around the web on February 23rd

Amy Sample Ward

And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. Additional models of collaboration from The Collaboration Prize will be added soon. … But that was then and this is now. " Check it out!

Web 108
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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 I have a hypertext brain. We know that.

Public 50
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A Social Media Measurement Nonprofit Guinea Pig: Thanks Tim! Please add your thoughts!

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. I still feel like I haven't totally wrapped my brain around all this. You've done a terrific job in identifying benefits(outcomes) and some metrics - you might want to consider paring them down even further. This is work in progress.

Guinea 50
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Reflections from Stanford Nonprofit Management Institute: New Skills for a Complex World

Beth's Blog: How Nonprofits Can Use Social Media

In fact, Lucy has been terrific in finding new ways, like Branch , to use the social tools to facilitate a global brain around these ideas. They shared a slide (see above) about new models we’ll see that combine both – especially the “not invented yet.” Let’s start with a definition first.

Skills 96
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The Networked NGO in Pakistan

Beth's Blog: How Nonprofits Can Use Social Media

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. This mixture was embedded in every aspect from the instructional design – from icebreakers to reflection exercises to presentation content, examples, and frameworks.

Pakistan 111